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Facebook’s Trending Topics Test Moves From Mobile To Desktop
Facebook has expanded a “trending topics” test from its mobile site to the desktop. As the Wall Street Journal is reporting, and Facebook is confirming, a small number of Facebook users are now seeing...
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Mastercard #PricelessNewYear Campaign To Feature Consumer Photos On Times...
To ring in the New Year, Mastercard is giving everyone a chance to be featured on Times Square’s famous digital billboards during New York City’s New Year’s Eve events. The company has launched its...
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How Popeyes And Others Are Riding The Saints’ Social Media Bandwagon
If you don’t live in New Orleans, you’re missing out this time of year. As of three days ago, Carnival Season started, which means we have an excuse to eat delicious king cakes in all conceivable...
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Infographic: The Social Media Winners Of CES 2014
Earlier this month, Las Vegas hosted the giant Consumer Electronics Show. Social media was a big part of the event, with vendors, sponsors and brands all vying for hashtag and other mentions on Twitter...
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How A Twitter Scavenger Hunt Helped Book Of Mormon Stir Up Excitement For Its...
When the Broadway show Book Of Mormon announced it would do a 4-month tour run at the Pantages theater in Los Angeles, the show’s social agency of record, BLT Communications, LLC, wanted to do...
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A Sneak Peek Into Volkswagen’s Super Bowl Social Media “War Room” Plans
This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers — and even some non-advertisers — thinking very holistically about their Big Game...
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The 25 Most Fantastic Social Media Updates From Brands During The Super Bowl
The game last night was anything but competitive which helped make the social screen that much more entertaining. Throughout the night there was plenty of brand and Bronco bashing amid some sound...
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Still Trending: How Esurance Became The Most Talked About Brand Of The Super...
According to the latest data from Networked Insights, Esurance has won what might be dubbed the “Conversation Bowl” with 539,610 (and climbing) conversations on Twitter — far higher than number two...
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Chirpify Says 300,000 Consumers Have Used #Actiontags For Social Transactions
Using social media currency to get stuff — or discounts on stuff — isn’t a new idea. There was Pay With a Tweet in the summer of 2010. Facebook Like gates — “like our page for an exclusive offer” —...
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#BostonStrong: As Boston Returns To Its Marathon, Brands Keep It Respectful
When it comes to the perilous business of brands joining the conversation about tragic news events, the risk usually outweighs the reward. The ham-handed attempts — SpaghettiOs’ mascot waving an...
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Your Guide To All Things Hashtag Analytics & Optimization
Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not, let me show you how you can use hashtags to turbocharge your...
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Hellmann’s #ReciTweet Campaign Offers Recipes To Fix “What’s In The Fridge”...
We’ve all been there. Standing in front of our refrigerator, staring inside hoping something delicious will magically manifest itself. It’s very frustrating, but there is a solution. No, it’s not the...
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Restaurant Chain Asks Customers to Punk Competitors On Facebook And Instagram
In a new marketing campaign, health-conscious restaurant chain Muscle Maker Grill, with help from Pittsburgh-based agency Brunner, is sending its clientele “Behind Enemy Lines.” It’s asking its...
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Internet Provider ‘Downloads’ Christ The Redeemer Statue From Brazil to Italy...
If you live in Brazil, you are not very happy this week following your crushing loss to Germany in the World Cup semi-final. But Italy is having a blast at your expense. Italian broadband provider...
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Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign
At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, The Parting Shot, for Tullamore Dew Irish Whisky which became a 2013 Creativity pick and won a Silver...
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LEARN: Lucy The Movie’s Web Site Teaches You To Speed Read Scarlett...
Movie websites, more than any other type of marketing site, seem to span every point of the scale between horrifically lame and ingeniously brilliant. Far over on the ingeniously brilliant end of the...
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Expedia Leverages #TBT With #ThrowMeBack to Literally Throw People Back To...
Today is Throwback Thursday, the day when all of us unearth some gem from our past and share it with our friends across social media. Today is also the day when Expedia is launching its #ThrowMeBack...
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Timberland Teams With Edward Norton’s CrowdRise For #TimberlandServes...
For a new campaign, footwear and apparel brand Timberland has teamed with Actor/Director Edward Norton’s fundraising platform, CrowdRise, to launch a new version of its long-running Serv-a-Palooza...
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#KeepItPersonal Western Digital Campaign Promises To Safeguard Private...
The marketing of hard drives and, more recently, cloud storage has largely been a snoozefest. Speeds, feeds, specs, product shots and mundane technobabble about, well, crap that really doesn’t matter....
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Christina Aguilera Urges Everyone to #PassTheRedCup For World Hunger
Yum Brands has gathered together its restaurants — KFC, Pizza Hut and Taco Bell — and hooked them up with singer Christina Aguilera to come to the aid of those in hunger around the world with its...
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